Flora Food Group publishes 2024 Annual Report, showcasing a year of transformation and strong performance
Amsterdam, (Netherlands) 27 March 2025 – Flora Food Group B.V. is proud to announce the publication of its 2024 Annual Report (Annual Summary & Sustainability Report) highlighting a milestone year of transformation, strong financial performance, and ongoing progress on its key strategic initiatives.
The year 2024 marked the Group’s name change to Flora Food Group, solidifying its position as a branded food champion. With a team of 4,700 “Flora Foodies” across 15 manufacturing sites, the company continues to serve over 100 countries with its expanding portfolio of natural and nutritious products that are more affordable and more sustainable than their dairy equivalents.
The company reported €3.1 billion in net sales, reflecting sustained commercial strength and strategic market positioning. Notably, 96% of product volumes aligned with core nutrition benchmarks, demonstrating a commitment to industry standards and responsible innovation.
David Haines, Group Chief Executive, commented: "2024 was a defining year as we embraced our new identity as Flora Food Group, marking a transformative journey toward long-term sustainable growth. Our iconic brands continue to offer consumers choice across four expanding categories—dairy alternative butters and spreads, creams, culinary and cheeses—in over 100 markets. The growth in our spreads business, alongside momentum in newer categories, reflects our progress in delivering the next generation of food that is more affordable and sustainable. Looking ahead, the opportunities are vast, and with our agility and executional excellence, we are well-positioned for continued success."
Key highlights from the 2024 Annual Report include:
As demand for delicious, natural, and nutritious food continues to rise, Flora Food Group remains at the forefront, combining innovation, sustainability, and executional excellence to shape the next generation of food.
Read the full 2024 Annual Report here.
Notes to editor
Media Contacts:
Flora Food Group Media Relations
medialine@florafg.com
About Flora Food Group:
Branded food champion Flora Food Group delivers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents. We offer consumers a compelling choice in four growing categories: butters and spreads, creams, culinary and cheeses. We hold leadership positions in many of the 100+ countries we operate in, with iconic brands including Flora, Becel+ProActiv, BlueBand, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business. We have 150+ years of heritage, deep R&D expertise and a relentless commitment to delivering delicious, nutritious food. We own 15 manufacturing sites across five continents. Flora Food Group is headquartered in Amsterdam (Netherlands) and employs ~4,700 people; the company reported net sales of EUR 3.1 billion in 2024. Visit www.florafoodgroup.com for more information.
This press release may contain forward-looking statements with respect to Flora Food Group’s future (financial) performance and position. Such statements are based on current expectations, estimates and projections of Flora Food Group and information currently available to the company. Flora Food Group cautions readers that such statements involve certain risks and uncertainties that are difficult to predict and therefore it should be understood that many factors can cause actual performance and position to differ materially from these statements. Flora Food Group has no obligation to update the statements contained in this press release, unless required by law. The English language version of the press release is leading.